What is Cross Media Marketing?

Cross media marketing converts a standard direct mail or email campaign into a powerful marketing program. Utilizing Personalized URL (PURL) technology, we can give each person in your database a unique online destination, helping to convert substantially more recipients into qualified prospects and lifetime customers.

3 Easy Steps

1. Capture Attention
   Send recipients offers that feature Personalized URLs. Our platform uses your database to create a unique URL for each recipient, which typically includes the customer's name.
   Here is an example of what the PURL will look like:
   

   johnsmith.myabccompany.com   
   /                               \   
             recipients name                 campaign web address   

   The personalization will produce a positive association and increased incentive to visit the site. You will immediately see a dramatic increase in response rates.

2. Capture Responses
   The respondent arrives at his or her customized landing page, which maintains the tone and design of your direct mail or email offering. The landing page features a personalized greeting and pre-populated fields that encourage immediate response. The user is able to learn more about your offer, request additional information, respond to offers or even make a purchase without ever leaving the page.
   
3. Capture Future Opportunities
   Our platform records the user's actions so that you can track the effectiveness of your campaign in real time, generate detailed reports, extend additional offers and immediately follow up on sales leads.

How can it work for you?

Cross media campaigns represent a tremendous opportunity for marketing executives, fundraising professionals, small business owners - anyone looking to improve ROI and create highly measurable campaigns. You will gain valuable insight as well as positive results.

• Lead Generation – as soon as a prospect visits their site, information is instantly collected. That  information can be sent to a rep via email or SMS for instant follow-up. It can also be used to send a triggered email based on the action (or inaction) the prospect takes on the site.
  
  
• E-Commerce – drive web traffic, test offers and easily personalize content to improve effectiveness. However, unlike a general url, you will know exactly who visited their landing page even if they do not make a purchase. This enables you to devise a strategy to convert those prospects, not lose them.
  
  
• Surveys –  our online survey tool allows you to easily collect, tabulate and analyze results. You can use our reporting dashboard to view total campaign responses, response per form, response per individual, as well as our complete survey result analysis tool.
  
  
• Fundraising – if you do not currently accept donations online, you are missing out on a huge opportunity. If you do, but aren’t getting the results you expect, PURL’s could be the answer. Personalize the site content for each visitor to drive conversion (i.e. use previous donation history to customize the landing page) and incorporate forms or surveys to gather valuable information to help you develop future appeals. You will also know who visited the site but did not donate, enabling you to develop follow-up campaigns to target those individuals.