Welcome to our Integrated Marketing Blog!

Thinking of starting a company blog? There are certain areas you must address in order to make sure your blog is a success. Download our checklist, "8 Steps to Starting a Company Blog" to make sure you aren't overlooking any of these important steps.

This presentation covers the fundamental benefits of starting and maintaining a corporate blog. Whether you are a B2B or B2C organization, a blog can play an important role in your overall marketing strategy.

Creating great content is the foundation of a successful inbound marketing strategy. Unfortunately, the time and resources necessary to develop that content are often in short supply.

Courtesy of SEOMoz, here is an informative infographic on what a blog optimized for search should look like. It covers a number of design elements as well as what to include, and not include, in your blog content.

One dilemma that many small business owners and bloggers face is coming up with fresh content on a consistent basis. Even if you're an expert in your field, it can be difficult to continue writing captivating posts. Luckily, it's often possible to maintain your blog by developing articles from existing material. This doesn't mean you will be plagiarizing, it's simply a way to effectively recycle material from other sources to create your own unique content. 

The benefits of blogs to businesses is clear. They generate leads, raise your organic search rankings and make good content to share via social media. The "why" is a no-brainer. It's the "what" that gets tricky. Creating good blog content takes time and practice. Here are a few key tips to blog writing success.

Personalization continues to make inroads in all forms of marketing. The banner ads we see, the emails we receive - they are all increasingly utilizing personalization. According to the Who's Mailing What! Archive, direct mail is no different.

Want to energize your print and direct mail campaigns? Add demographic or psychographic segmentation and personalization. Want to energize your print campaign even more? Combine print with other media to amplify its effect.