Welcome to our Integrated Marketing Blog!

You have deadlines to meet, calls to return, emails to read and meetings to attend. There are times your work load may easily exceed the time you have available. You don’t want to neglect your blog but you are also struggling to produce content on a regular basis.

Looking for ideas for your next blog post? We can't tell you exactly what to write, but there are certain formats that tend to work very well for blog articles. Here are three of the most popular types:

Thinking of starting a company blog? There are certain areas you must address in order to make sure your blog is a success. Download our checklist, "8 Steps to Starting a Company Blog" to make sure you aren't overlooking any of these important steps.

This presentation covers the fundamental benefits of starting and maintaining a corporate blog. Whether you are a B2B or B2C organization, a blog can play an important role in your overall marketing strategy.

Creating great content is the foundation of a successful inbound marketing strategy. Unfortunately, the time and resources necessary to develop that content are often in short supply.

Courtesy of SEOMoz, here is an informative infographic on what a blog optimized for search should look like. It covers a number of design elements as well as what to include, and not include, in your blog content.

The benefits of blogs to businesses are clear. They generate leads, raise your organic search rankings and make good content to share via social media. The "why" is a no-brainer. It's the "what" that gets tricky. Creating good blog content takes time and practice. Here are a few key tips to blog writing success.

This is an informative infographic on the power of content and how it factors into your overall marketing strategy (courtesy of Content+):

There are a variety of reasons blogging should be part of your inbound marketing strategy, but its ability to improve your SEO should be at the top of the list. Before you start your keyword research, writing articles and producing slide decks and videos it is important that you consider the setup of your blog.