Why content creation is as important as ever for SEO
Still not convinced you need a systematic approach to developing and publishing content in order to improve your search rankings? The evidence is against you.
Consider the following:
- 50% of consumers are more likely to click on a search result if the brand appears more than once on the page
- 60% of business decision makers say branded content helps them make better decisions
- 42% of consumers say they have looked to blogs and other articles for information before making a purchase
- 92% of marketers say content creation is either "very effective" or "somewhat effective" for search engine optimization
Creating relevant, useful, keyword-driven content is not only guaranteed to improve your search rankings; it will also help you reach your overall marketing goals of driving leads, converting customers, etc. Content enables you to establish your authority on a topic and provide valuable information - the precursors to developing long-term customers.
Looking for more evidence that content is critical to your online marketing strategy? The infographic below has some great information on the connection between social media, branding, content and your SEO efforts.
Click on the image to view a larger version.
Need to develop content for your website? A blog is a great place to start. Download our checklist - "8 Steps to Starting Your Company Blog" to get your blog started off on the right foot.