Over 90% of the US population owns a cell phone. Smartphone market share reached 17% in 2009 and continues to grow rapidly. Mobile phones are now a fixture in society and this presents a tremendous opportunity for marketers. QR Codes allow you to take advantage of this opportunity by allowing people to easily engage with your organization using their phone.
A QR Code is a two-dimensional barcode that can be read by a smartphone camera with a QR Code reader (some phones come with this software pre-installed or it can be downloaded for free). When the user takes a picture of the barcode the reader will automatically decipher the message. These codes could be placed anywhere - direct mail, point-of-purchase displays, signage, coffee mugs, even t-shirts. With this flexibility, an offline experience can easily be taken online enabling you to continue the interaction and collect valuable data.
To learn more, read our QR Code Frequently Asked Questions.
